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Bearvolution

Saving the World’s Bears

Thursday, November 8th, 2007

“For long ages, bears have held a special place in human minds and myth. They represent power, ferocity, strength…From cave bears to Beowulf, from Goldilocks to the legend of the Danish royal family descended from bears, our species has grown up with this one. Now our species threatens to overwhelm this one, in old fashioned […]

Bearvolution Signage

Wednesday, September 12th, 2007

I don’t know if they’ve made it up to the Newport Factory, but here in Shelburne little signs have begun popping up in such places as copiers and bathroom mirrors. It’s the run-up to a significant branding campaign called Bearvolution, and it’s been in the works for a while. Part of the effort included asking […]